Critical acquisition criteria
and restructuring components
Certina focuses on the acquisition of medium-sized companies with growth potential. Certina invests across all industry sectors. Not only is the European market geographically interesting for Certina but it is also focusing increasingly on the North American and Asian markets.
Acquisition criteria are:
Restructuring and restructuring requirements
Exclusively majority shareholding
After a successful company takeover Certina Holding immediately appoints a Chief Executive Officer / Managing Director as Chief Restructuring Officer (CRO).
The CRO manages the restructuring phase and ensures the implementation of the restructuring concept.
To this end, a team is set up which supports the employees in the implementation of the restructuring measures under the direction of the CRO. This team consists of Certina Holding employees and has experience from a wide range of industry sectors. This know-how transfer is intended to ensure that the company can operate independently and profitably as soon as possible.
The restructuring includes three key components:
Immediate measures: Securing liquidity through effective cost management
Improve business understanding and self-assessment
Reduce overhead costs
Review business processes, develop target processes
Consolidation phase: Regaining customer and supplier trust
Introduce measures for key customers and suppliers
Include suppliers and customers in product revision
Implement target processes
Regular review of customer satisfaction
Long-term strategy: development and expansion of the company
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