Certina focuses on the acquisition of companies in special situations with operational improvement potential. Certina invests across all industry sectors. Not only is the European market geographically interesting for Certina but it is also focusing increasingly on the North American and Asian markets.
Acquisition criteria are:
Corporate spin-offs and carve-outs
Operational improvement potential
Strategic fit to existing companies
Turn-around and restructuring requirements
Exclusively majority shareholding
During the transaction phase, the CERTINA team develops a company specific OIC (Operational Improvement Concept), which will be the basis for the upcoming turn-around period.
After a successful company takeover Certina Holding immediately appoints a Chief Executive Officer / Managing Director as Chief Restructuring Officer (CRO).
The CRO manages the turn-around phase and ensures the implementation of the OIC.
To this end, a team (task force) is set up which supports the company’s employees in the implementation of the operational measures under the direction of the CRO. The CERTINA task forceconsists of Certina Holding employees and has experience from a wide range of industry sectors. This know-how transfer is intended to ensure that the company can operate independently and profitably as soon as possible.
The restructuring includes three key components:
Securing liquidity through effective cost management
Improve business understanding and self-assessment
Reduce overhead costs
Review business processes, develop target processes
(1 – 3 months)
Regaining customer and supplier trust
Introduce measures for key customers and suppliers
Include suppliers and customers in product revision
Implement target processes
Regular review of customer satisfaction
(3 – 12 months)
Long Term Strategy
development and expansion of the company
Expansion of the product range
Use of surpluses in long-term investments
Intensify services for customers
(12 – 24 months)
Who we are
– the family-owned industrial holding company
CERTINA is a family owned and managed industrial holding company based in Munich and Grünwald. We acquire companies in order to support them on a long-term basis under the premise of sustainability, continuity and innovation. We specialize in the acquisition and turn-around of companies in “special situations”.
– operational partner
CERTINA is not a financial investor but an operational partner to its portfolio companies. All transactions are reviewed under the premise long-term integration into the existing portfolio and have to be approved by our operational Managing Partners. This approach assures operational ownership from day one.
– more than 20 years of success
Certina has extensive experience in the takeover and repositioning of companies and corporate entities on a pan-European basis. Based on its operational performance, CERTINA can rely on a worldwide network of industrial specialists, suppliers and customers, creating valuable synergies for its portfolio companies.
– financial independence
CERTINA only invests own equity and does not require any external third party funds. We act independently of financial institutions, ensuring rapid and effective decision making processes. Therefore, we can ensure a secure and professional transaction process for all parties involved.
How we work
All portfolio companies as well as new acquisitions are overseen by one dedicated operational Managing Partner, in addition to the Managing Director working full-time in the company. Regularly reoccurring management meetings between the Managing Partners and the acquisition team assure a maximum knowledge transfer between the portfolio companies creating valuable synergies for the businesses.
Additional to that, all potential targets undergo a strict operational review process prior to the acquisition. This way CERTINA can take operational ownership from day one.
Whether a takeover is successful and leads to a sustained improvement in the company situation depends on several factors. Due to many years of experience in this field, we have not only gained the necessary understanding for the appropriate measures, but, as a well-established team, we are also able to implement these measures rapidly to avoid losing precious time.
Understanding the company:
Customer and market analysis
Positioning of the company according to SWOT analysis
Identifying achievable goals
Clearly defined operational and organisational structure
Long-term perspective regarding investment and shareholding decisions
Autonomy of each company within the group
Restructuring concept before acquisition
Rapid implementation of the concepts
Considering social interests:
Sense of responsibility
Involvement of employees
Intensive, honest co-operation
Sustainability of the restructuring phase:
Not financially dependent on financial markets
All planned measures are long term
Takeovers always only after developing a viable restructuring concept
Transparent collaboration with workforce, works councils and trade union
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